Was Ist Kool Aid . KoolAid SugarSweetened Cherry Artificially Flavored Powdered Soft Drink Mix, 23.9 oz Canister The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate named Fruit Smack Since Kool-Aid is Hastings' claim to fame, there's a weekend-long festival in its honor every summer
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1990s squeeze box of grape Kool-Aid featuring the quirky mascot But it wasn't until Perkins' sales force added a summer soft drink concentrate called "Fruit Smack" to the product lineup that customers began to sit up and take notice.
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